Monday, April 9, 2012

200 Ryan Gosling-Themed Easter Eggs Hidden in New York City

Ryan Gosling Easter in NYC
e machine Ryan Gosling (or someone pretending to be the heartthrob actor) has set up a Twitter account that encourages people to hunt for 200 Easter eggs hidden in New York City. Each egg includes a picture of Gosling and clever Easter-themed messages such as “Hop on over to my house already.” The slips of paper are signed, “Happy Easter from Ryan Gosling. Tweet your egg @GoslingEaster.”
That Twitter handle has been tweeting clues to the colorful eggs’ whereabouts, interacting with followers and congratulating people who have found them.
Digital strategist Leigh Ferreira found eggs after prodding @GoslingEaster for help (see tweets below). “It was a fun use of Twitter and @GoslingEaster was egging us on,” Ferreira told Mashable.
Update: The creator of @GoslingEaster is advertising copywriter Jenna Livingston, who told Mashable she is not connected to Gosling in any way. “I did this project to follow up with another project I did earlier in the year that went viral — Starbucks Spelling,” Livingston says. “I had a blast doing that, and interacting with people, so I figured why not try something else and see if it can go viral, too.”
The festive Twitter account was created on Saturday and has tweeted 242 times. One-hundred fifty accounts follow @GoslingEaster.
“The reception has been great,” Livingston says. “People are really loving stumbling upon eggs, as well as hunting for them on their own. Who knew! I don’t know how many eggs have been found, the number keeps changing throughout the day.”

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