That Twitter handle has been tweeting clues to the colorful eggs’ whereabouts, interacting with followers and congratulating people who have found them.
Digital strategist Leigh Ferreira found eggs after prodding @GoslingEaster for help (see tweets below). “It was a fun use of Twitter and @GoslingEaster was egging us on,” Ferreira told Mashable.
Update: The creator of @GoslingEaster is advertising copywriter Jenna Livingston, who told Mashable she is not connected to Gosling in any way. “I did this project to follow up with another project I did earlier in the year that went viral — Starbucks Spelling,” Livingston says. “I had a blast doing that, and interacting with people, so I figured why not try something else and see if it can go viral, too.”
“The reception has been great,” Livingston says. “People are really loving stumbling upon eggs, as well as hunting for them on their own. Who knew! I don’t know how many eggs have been found, the number keeps changing throughout the day.”